McLaren Mastercard Formula 1 Team
Accelerating asset discovery to drive follower growth
Iron Mountain is helping the McLaren Mastercard Formula 1 Team convert 60+ years of motorsport heritage into a living, centralized digital ecosystem using InSight DXP’s AI-powered search. By replacing manual searching with accelerated asset discovery across thousands of historic files, McLaren Racing can now easily find and deploy content. As a result, the team safeguards iconic racing history while driving ~3x higher social follower by using heritage content.
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