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During the Navigate25 event hosted by Iron Mountain and Aiimi at Bletchley Park (UK) in May 2025, Chanice Henry (Group Editor at FT Longitude) presented new research that identifies a direct link between high-performing information management and bottom-line business growth.
As artificial intelligence (AI) evolves from an experimental technology to a foundational enterprise tool, the importance of preparing data ecosystems has never been greater. But for organizations looking to harness AI safely and at scale, the journey begins long before model deployment.
In collaboration with Iron Mountain, FT Longitude’s Chanice Henry led a research initiative that sheds light on how enterprises across sectors are transforming their information strategies to become more AI-ready. With responses from 500 senior professionals across global markets, the findings reveal a clear picture: responsibly sourced data and well-governed systems aren’t just enablers of innovation, they’re growth drivers.
The research identifies a direct link between high-performing information management and bottom-line business growth. Nearly 90% of business leaders surveyed said their companies achieved profit or revenue increases thanks to their data strategies. For some, that impact translated to as much as a $1.9 billion uplift in revenue per organisation – a figure that reinforces the tangible value of well-managed data.
Crucially, organizations achieving these gains were not merely collecting more data. They were investing in systems that made it cleaner, more discoverable, and contextually reliable for AI applications.
To better understand what separates successful organizations from the rest, the research identified a group of “leaders”, respondents who scored highest across five effectiveness criteria related to data and information management.
These organizations exhibited stronger AI readiness, more rigorous governance frameworks, and a deeper focus on aligning AI outputs with business context. Their behaviours serve as a blueprint for others seeking to operationalise AI responsibly and sustainably.
While the opportunity is clear, the research also exposed significant challenges:
Additionally, a financial cost is tied to data integrity flaws. The average organisation reported losses of $389,000 (approx. £380,000) in a single year due to issues such as inconsistent metadata, bottlenecks, and missed innovation opportunities.
The road to AI readiness doesn’t start with algorithms; it begins with responsible, structured information management. Organizations leading in this space share common traits:
Interestingly, the research revealed a circular trend: AI itself is now helping organisations prepare their data for AI.
Through advanced QA (Quality Assurance) and QC (Quality Control) mechanisms, AI is being applied to unstructured datasets to cleanse, structure, and tag information at scale. These efforts are particularly valuable for large document archives, dark data, and legacy repositories that have remained largely untapped until now.
For UK businesses, the data is promising. UK-based respondents reported being slightly ahead of the global average in unstructured data effectiveness, suggesting stronger foundations in place for future AI initiatives.
Unstructured and dark data remain significant blind spots. These repositories, often composed of emails, PDFs, audio files, and notes, are typically underutilised, despite their potential to provide valuable insights when paired with machine learning.
Top-performing organizations are:
In essence, the path to AI readiness isn’t purely technical. It requires cultural alignment and cross-functional participation.
Responsible AI is more than a tick-box exercise. It’s a commitment to ethical, traceable, and compliant decision-making.
Respondents highlighted the importance of:
This holistic approach helps avoid skewed insights, regulatory breaches, and missed ROI. In particular, organizations that lack C-suite alignment risk seeing AI projects delayed, or worse, abandoned altogether.
When asked about the biggest threats to their AI ambitions, business leaders cited:
Interestingly, UK respondents placed cost of implementation higher on the list than their global peers. This highlights the need for clearer ROI models and scalable solutions that can demonstrate value, without spiralling expenses.
Automation is key to reducing human error and scaling governance. Leader organisations are more likely to use:
These technologies don’t replace humans; they augment them. With the right guardrails, they accelerate AI adoption while preserving trust and safety.
The findings make one thing clear: organizations that invest in responsibly sourced, well-managed data are better equipped to unlock the true value of AI.
These organisations are:
As Chanice Henry concluded, “It’s not just about building AI; it’s about building the ecosystem in which AI can thrive.”
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